Valuing Global Sports – Session Information

23 October 2026

IVSC Valuation Webinar Series 2026, Sponsored by Kroll – Audience Information

Sponsored byKroll
Session 1 of 5IVSC Valuation Webinar Series 2026

Valuing Global Sports

Examining valuation approaches for a fast-growing sports ecosystem

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The session

About this session

Sports assets are commanding remarkable valuations as institutional and private capital moves into franchises, leagues and media rights. Yet these are unusual assets, where scarcity, brand and fan engagement can matter as much as conventional cash flows.

This session unpacks what is driving the rapid rise in the prices paid for sports franchises, and how valuers keep their conclusions grounded in fundamentals and observed market transactions rather than speculation. Panellists will consider established revenue streams such as media rights and sponsorship, newer sources such as fan data monetisation and betting markets, and the approaches best suited to capturing them within recognised valuation methodologies.

Speakers

Meet the panel

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Photograph of Arya S. Rahimian
Moderator

Arya S. Rahimian

Managing Director, Valuation Advisory Services

Kroll

Arya S. Rahimian is a Managing Director in the Valuation Advisory Services practice, based in Los Angeles. He leverages fifteen years of experience in valuation.

Arya’s work has involved valuation of business interests, debt securities, preferred and common securities, and intangible assets and intellectual property for a variety of purposes, including transaction pricing, financing, financial reporting (ASC 805, 350, 360, 820 and 718), due diligence, domestic and international tax, joint venture formation, litigation, arbitration, mediation, and stock option pricing.

In addition, Arya has led the valuation of several sports franchises and underlying assets, including media rights, trade names, and athletes’ names, images, and likenesses. He is an adjunct professor of finance at the University of Southern California, where he teaches business valuation and corporate finance.

Photograph of Chidi Oteh

Chidi Oteh

Partner, Investment Funds & Private Capital and Sports

Paul Hastings

Chidi Oteh is a partner in the Investment Funds & Private Capital and Sports practices at Paul Hastings, based in Boston. He advises investment advisers, hedge funds, private equity funds and institutional investors on fund formation, governance, regulatory compliance and transactions, and counsels public companies on SEC reporting and corporate governance.

He maintains a substantial sports practice, advising private equity sponsors on acquisitions and dispositions of ownership interests in professional sports teams and sports-related businesses, and representing leagues, teams, coaches, athletes and universities on sponsorship, licensing, broadcasting and media-rights arrangements. He previously served as associate counsel for the Oakland Athletics and the San Jose Earthquakes.

Photograph of Dr Jacqueline Garner

Dr Jacqueline Garner

Faculty Director, Business of Sports and Entertainment

Georgia Tech

Dr Jacqueline Garner is a finance academic at Georgia Tech’s Scheller College of Business, where she teaches financial management, financial modelling and sports valuation, and is the inaugural Faculty Director of the university’s Business of Sports and Entertainment minor.

She previously worked as a financial analyst and as an economist at the US Securities and Exchange Commission, and has held faculty posts at several US universities. Her research covers IPOs, corporate governance and investment banking, and she has received multiple teaching awards.

Photograph of Richard Haigh

Richard Haigh

Managing Director

Brand Finance

Richard Haigh is Managing Director of Brand Finance and a Chartered Accountant specialising in brand and intangible asset valuation, with more than a decade in value-based marketing and valuation. He sat on the ISO Technical Committee 289 on brand valuation and contributed to the brand evaluation standard ISO 20671, and he lectures on the subject, including a guest series at London Business School.

He leads Brand Finance’s studies of sports and club value, including its annual Football 50 ranking of club enterprise values and its analysis of events such as the European Super League.

Full profile at Brand Finance

Your questions

Questions from the audience

A selection of the questions submitted at registration. Post your own during the session using the Q&A button on your screen.

01of 05
Public benchmarks

How reliable are published team valuations, such as those from Forbes, Sportico and Ross-Arctos?

Previous
02of 05
Owners and cash flows

How do cash flows differ across sports and up the value stack, and are owners driven by emotion or returns?

03of 05
Emerging leagues

Which methods suit emerging leagues and teams, where precedent transactions are scarce?

04of 05
Testing the result

With scarce benchmarks and hard-to-test forecasts, how should valuers test their conclusions?

05of 05
Athlete or club

How should revenue driven by individual athletes be separated from revenue earned through the club’s brand?

Add yours using Q&A

Audience

Today’s audience

A senior, international audience with finance at its core. Around 7% of registrants come from an investor, asset manager or bank, joined by the advisers, academics, regulators and standard setters who shape how sports assets are valued.

1,433registrants
122countries and territories
960+organisations represented
60investor organisations

Who is in the room

The whole valuation ecosystem, from the people who carry out valuations to those who rely on them and oversee them. Each square is one in every 100 registrants whose organisation could be classified.

47 in every 100Valuation providersValuation, transaction and real estate advisers who carry out valuations
19 in every 100Users of valuationsPrivate capital managers, asset owners, banks and companies who rely on valuations
16 in every 100Oversight and standardsRegulators, tax authorities, public bodies and standard setters
13 in every 100Real estate, data and lawProperty, data and legal specialists
5 in every 100Academic institutionsUniversities and research institutions

A closer look

Registrants by type of organisation, coloured by group.

Valuation and deal advisers365
Corporates41
Private capital managers 35 firms38
Banks and lenders 29 institutions35
Asset owners, allocators and family offices 25 organisations31
Public bodies and standard setters122
Real estate, data and law105
Academic institutions43
Investor lens

69 registrants from 60 investor organisations, plus 35 from 29 banks and lenders. Investor registrants are largely valuation, fund finance and risk leads.

Where they are joining from

Registrants from 122 countries and territories, by region. Circle size reflects the number of registrants.

31%Asia-Pacific438 registrants24%Europe343 registrants19%Africa275 registrants14%North America205 registrants8%Latin America & Caribbean108 registrants4%Middle East64 registrants
Top countriesUnited States 147Australia 145United Kingdom 111India 90Nigeria 72Canada 58

Based on registrations as at 30 October 2026. Organisation categories are IVSC classifications of self-reported registration data and are indicative; the groups above cover the 780 registrants whose organisation could be classified. No organisation or individual is named.

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IVSC Valuation Webinar Series 2026

Five sessions, 2 to 12 November

Register for the other sessions in the series. Registering also gives you access to the on-demand recordings.

Session 1Mon 2 Nov · 17:00–18:00 GMTValuing Global SportsYou are here
Session 2Wed 4 Nov · 10:00–11:00 GMTRegulating Fair ValueRegister
Session 3Fri 6 Nov · 15:00–16:00 GMTBeyond Efficiency: AI and How We ValueRegister
Session 4Tue 10 Nov · 15:00–16:00 GMTThe Forces Reshaping ValueRegister
Session 5Thu 12 Nov · 17:00–18:00 GMTWhen Private Markets Go DailyRegister
View the full series on ivsc.org

Next in the series

Regulating Fair Value

Wed 4 Nov 2026 · 10:00–11:00 UK. Registration is free, and everyone who registers gains access to the on-demand recording.

Register for session 2
IVSCInternational Valuation Standards Council · ivsc.orgSponsored byKroll
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of the IVSC, operating in 137 countries worldwide. Join them.

Become part of a global network working to enhance valuation standards and professionalism.

There are more than 200 member organisations
of the IVSC, operating in 137 countries worldwide. Join them.

Become part of a global network working to enhance valuation standards and professionalism.