Valuing Global Sports – Session Information

23 October 2026

IVSC Valuation Webinar Series 2026, Sponsored by Kroll – Audience Information

Valuing Global Sports | IVSC Valuation Webinar Series 2026
Sponsored byKroll
Session 1 of 5IVSC Valuation Webinar Series 2026

Valuing Global Sports

Examining valuation approaches for a fast-growing sports ecosystem

Ask the panel

Post your questions and comments using the Q&A button on your screen.

Have your say

Please respond to the live polls during the webinar.

Watch again

The session is being recorded and will be available on demand afterwards.

The session

About this session

Sports assets are commanding remarkable valuations as institutional and private capital moves into franchises, leagues and media rights. Yet these are unusual assets, where scarcity, brand and fan engagement can matter as much as conventional cash flows.

This session unpacks what is driving the rapid rise in the prices paid for sports franchises, and how valuers keep their conclusions grounded in fundamentals and observed market transactions rather than speculation. Panellists will consider established revenue streams such as media rights and sponsorship, newer sources such as fan data monetisation and betting markets, and the approaches best suited to capturing them within recognised valuation methodologies.

Speakers

Meet the panel

Select a speaker to read their profile.

Photograph of Arya S. Rahimian
Moderator

Arya S. Rahimian

Managing Director, Valuation Advisory Services

Kroll

Arya S. Rahimian is a Managing Director in the Valuation Advisory Services practice, based in Los Angeles. He leverages fifteen years of experience in valuation.

Arya’s work has involved valuation of business interests, debt securities, preferred and common securities, and intangible assets and intellectual property for a variety of purposes, including transaction pricing, financing, financial reporting (ASC 805, 350, 360, 820 and 718), due diligence, domestic and international tax, joint venture formation, litigation, arbitration, mediation, and stock option pricing.

In addition, Arya has led the valuation of several sports franchises and underlying assets, including media rights, trade names, and athletes’ names, images, and likenesses. He is an adjunct professor of finance at the University of Southern California, where he teaches business valuation and corporate finance.

Photograph of Chidi Oteh

Chidi Oteh

Partner, Investment Funds & Private Capital and Sports

Paul Hastings

Chidi Oteh is a partner in the Investment Funds & Private Capital and Sports practices at Paul Hastings, based in Boston. He advises investment advisers, hedge funds, private equity funds and institutional investors on fund formation, governance, regulatory compliance and transactions, and counsels public companies on SEC reporting and corporate governance.

He maintains a substantial sports practice, advising private equity sponsors on acquisitions and dispositions of ownership interests in professional sports teams and sports-related businesses, and representing leagues, teams, coaches, athletes and universities on sponsorship, licensing, broadcasting and media-rights arrangements. He previously served as associate counsel for the Oakland Athletics and the San Jose Earthquakes.

Photograph of Dr Jacqueline Garner

Dr Jacqueline Garner

Faculty Director, Business of Sports and Entertainment

Georgia Tech

Dr Jacqueline Garner is a finance academic at Georgia Tech’s Scheller College of Business, where she teaches financial management, financial modelling and sports valuation, and is the inaugural Faculty Director of the university’s Business of Sports and Entertainment minor.

She previously worked as a financial analyst and as an economist at the US Securities and Exchange Commission, and has held faculty posts at several US universities. Her research covers IPOs, corporate governance and investment banking, and she has received multiple teaching awards.

Photograph of Richard Haigh

Richard Haigh

Managing Director

Brand Finance

Richard Haigh is Managing Director of Brand Finance and a Chartered Accountant specialising in brand and intangible asset valuation, with more than a decade in value-based marketing and valuation. He sat on the ISO Technical Committee 289 on brand valuation and contributed to the brand evaluation standard ISO 20671, and he lectures on the subject, including a guest series at London Business School.

He leads Brand Finance’s studies of sports and club value, including its annual Football 50 ranking of club enterprise values and its analysis of events such as the European Super League.

Full profile at Brand Finance

Your questions

Questions from the audience

A selection of the questions submitted at registration. Post your own during the session using the Q&A button on your screen.

01of 05
Public benchmarks

How far can published team valuations, such as those from Forbes, Sportico and Ross-Arctos, be relied on?

Previous
02of 05
Multiples

Are investors right to rely on revenue multiples, whatever a team’s profitability?

03of 05
Brand and intangibles

How are a team’s brand IP, fan base and media rights valued?

04of 05
League financial rules

How should financial rules and potential sanctions be modelled?

05of 05
Venues

Does the scope extend to stadiums and other specialised assets?

Add yours using Q&A

Audience

Today’s audience

A senior, international audience with finance at its core. Around one in ten registrants comes from an investor, asset manager or bank, joined by the advisers, auditors, regulators and standard setters who shape how sports assets are valued.

1,200registrants
113countries and territories
790+organisations represented
71investor organisations

Who is in the room

The whole valuation ecosystem, from the people who carry out valuations to those who rely on them and oversee them. Each square is one in every 100 registrants.

58 in every 100Valuation providersValuers, advisers, accounting firms and property specialists who carry out valuations
16 in every 100Users of valuationsInvestors, lenders, insurers, companies and analysts who rely on valuations
7 in every 100Oversight and standardsRegulators, government, standard setters, professional bodies and legal advisers
3 in every 100Research and educationUniversities, business schools and research institutions
16 in every 100Other organisationsOrganisations we could not classify from the name given at registration

A closer look

Select a group to see the organisations behind it, by number of registrants.

652registrants from 363 organisations
Valuation and advisory firms311
Accounting and audit firms189
Real estate valuers and surveyors152
181registrants from 154 organisations
Investors and asset managers76
Companies38
Banks and lenders32
Data, analytics and fund services22
Insurers13
Investor lens

83 registrants from 71 investor organisations, plus 32 from 28 banks and lenders.

75registrants from 67 organisations
Regulators and government45
Legal16
Standard setters and professional bodies14

Where they are joining from

Registrants from 113 countries and territories, by region. Circle size reflects the number of registrants.

31%Asia-Pacific376 registrants25%Europe296 registrants19%Africa225 registrants13%North America161 registrants7%Latin America & Caribbean84 registrants5%Middle East58 registrants
Top countriesAustralia 126United States 121United Kingdom 98India 79Nigeria 57Singapore 44

Based on registrations as at 23 October 2026. Groups are IVSC classifications of the organisation names given at registration, covering the 1,130 registrants who gave an identifiable organisation, and are indicative. No organisation or individual is named.

Resources

Further reading

Resources to explore after the session.

IVSC Valuation Webinar Series 2026

Five sessions, 2 to 12 November

Register for the other sessions in the series. Registering also gives you access to the on-demand recordings.

Session 1Mon 2 Nov · 17:00–18:00 GMTValuing Global SportsYou are here
Session 2Wed 4 Nov · 10:00–11:00 GMTRegulating Fair ValueRegister
Session 3Fri 6 Nov · 15:00–16:00 GMTBeyond Efficiency: AI and How We ValueRegister
Session 4Tue 10 Nov · 15:00–16:00 GMTThe Forces Reshaping ValueRegister
Session 5Thu 12 Nov · 17:00–18:00 GMTWhen Private Markets Go DailyRegister
View the full series on ivsc.org

Next in the series

Regulating Fair Value

Wed 4 Nov 2026 · 10:00–11:00 UK. Registration is free, and everyone who registers gains access to the on-demand recording.

Register for session 2
IVSCInternational Valuation Standards Council · ivsc.orgSponsored byKroll
There are more than 170 member organisations
of the IVSC, operating in 137 countries worldwide. Join them.

Become part of a global network working to enhance valuation standards and professionalism.

There are more than 200 member organisations
of the IVSC, operating in 137 countries worldwide. Join them.

Become part of a global network working to enhance valuation standards and professionalism.