Valuing Global Sports
Examining valuation approaches for a fast-growing sports ecosystem
Mon 2 Nov 2026 · 17:00–18:00 UK
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The session
About this session
Sports assets are commanding remarkable valuations as institutional and private capital moves into franchises, leagues and media rights. Yet these are unusual assets, where scarcity, brand and fan engagement can matter as much as conventional cash flows.
This session unpacks what is driving the rapid rise in the prices paid for sports franchises, and how valuers keep their conclusions grounded in fundamentals and observed market transactions rather than speculation. Panellists will consider established revenue streams such as media rights and sponsorship, newer sources such as fan data monetisation and betting markets, and the approaches best suited to capturing them within recognised valuation methodologies.
Speakers
Meet the panel
Select a speaker to read their profile.
Arya S. Rahimian
Managing Director, Valuation Advisory Services
Kroll
Arya S. Rahimian is a Managing Director in the Valuation Advisory Services practice, based in Los Angeles. He leverages fifteen years of experience in valuation.
Arya’s work has involved valuation of business interests, debt securities, preferred and common securities, and intangible assets and intellectual property for a variety of purposes, including transaction pricing, financing, financial reporting (ASC 805, 350, 360, 820 and 718), due diligence, domestic and international tax, joint venture formation, litigation, arbitration, mediation, and stock option pricing.
In addition, Arya has led the valuation of several sports franchises and underlying assets, including media rights, trade names, and athletes’ names, images, and likenesses. He is an adjunct professor of finance at the University of Southern California, where he teaches business valuation and corporate finance.
Chidi Oteh
Partner, Investment Funds & Private Capital and Sports
Paul Hastings
Chidi Oteh is a partner in the Investment Funds & Private Capital and Sports practices at Paul Hastings, based in Boston. He advises investment advisers, hedge funds, private equity funds and institutional investors on fund formation, governance, regulatory compliance and transactions, and counsels public companies on SEC reporting and corporate governance.
He maintains a substantial sports practice, advising private equity sponsors on acquisitions and dispositions of ownership interests in professional sports teams and sports-related businesses, and representing leagues, teams, coaches, athletes and universities on sponsorship, licensing, broadcasting and media-rights arrangements. He previously served as associate counsel for the Oakland Athletics and the San Jose Earthquakes.
Dr Jacqueline Garner
Faculty Director, Business of Sports and Entertainment
Georgia Tech
Dr Jacqueline Garner is a finance academic at Georgia Tech’s Scheller College of Business, where she teaches financial management, financial modelling and sports valuation, and is the inaugural Faculty Director of the university’s Business of Sports and Entertainment minor.
She previously worked as a financial analyst and as an economist at the US Securities and Exchange Commission, and has held faculty posts at several US universities. Her research covers IPOs, corporate governance and investment banking, and she has received multiple teaching awards.
Richard Haigh
Managing Director
Brand Finance
Richard Haigh is Managing Director of Brand Finance and a Chartered Accountant specialising in brand and intangible asset valuation, with more than a decade in value-based marketing and valuation. He sat on the ISO Technical Committee 289 on brand valuation and contributed to the brand evaluation standard ISO 20671, and he lectures on the subject, including a guest series at London Business School.
He leads Brand Finance’s studies of sports and club value, including its annual Football 50 ranking of club enterprise values and its analysis of events such as the European Super League.
Your questions
Questions from the audience
A selection of the questions submitted at registration. Post your own during the session using the Q&A button on your screen.
How reliable are published team valuations, such as those from Forbes, Sportico and Ross-Arctos?
How do cash flows differ across sports and up the value stack, and are owners driven by emotion or returns?
Which methods suit emerging leagues and teams, where precedent transactions are scarce?
With scarce benchmarks and hard-to-test forecasts, how should valuers test their conclusions?
How should revenue driven by individual athletes be separated from revenue earned through the club’s brand?
Audience
Today’s audience
A senior, international audience with finance at its core. Around 7% of registrants come from an investor, asset manager or bank, joined by the advisers, academics, regulators and standard setters who shape how sports assets are valued.
Who is in the room
The whole valuation ecosystem, from the people who carry out valuations to those who rely on them and oversee them. Each square is one in every 100 registrants whose organisation could be classified.
A closer look
Registrants by type of organisation, coloured by group.
69 registrants from 60 investor organisations, plus 35 from 29 banks and lenders. Investor registrants are largely valuation, fund finance and risk leads.
Where they are joining from
Registrants from 122 countries and territories, by region. Circle size reflects the number of registrants.
Based on registrations as at 30 October 2026. Organisation categories are IVSC classifications of self-reported registration data and are indicative; the groups above cover the 780 registrants whose organisation could be classified. No organisation or individual is named.
Your feedback
Tell us what you thought
Your feedback helps us to refine and improve IVSC’s thought leadership and this annual webinar series. We would be very grateful if you could take a moment to complete our survey on today’s session.
Resources
Further reading
Resources to explore after the session.
IVSC Valuation Webinar Series 2026
Five sessions, 2 to 12 November
Register for the other sessions in the series. Registering also gives you access to the on-demand recordings.
Next in the series
Regulating Fair Value
Wed 4 Nov 2026 · 10:00–11:00 UK. Registration is free, and everyone who registers gains access to the on-demand recording.